The user problem

User study conundrum

Photo by Alvaro Reyes on Unsplash

“When you marry the idea, you divorce the user”

When was the last time you canned a product after understanding that you may not be addressing the central user requirement? And perhaps creating more problems in the process? Tech and business have always decided what people should buy. When I say this, most of the times someone will quote Ford saying (*read in mimicking voice) “If I had asked people what they wanted, they would have said faster horses.” And the people commenting this, are not conceptualising cars, mind you. They are just using existing tech, collating for another application and incrementally trying to better the product. Also, users are not as dumb as you make them appear to be, to want faster horses.

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Procrastinator by profession, facetious by talk. Traveller, wanderer. Musician, writer. Engineer, Designer. Not in that order. www.adityaaserkar.in

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Aditya Aserkar

Procrastinator by profession, facetious by talk. Traveller, wanderer. Musician, writer. Engineer, Designer. Not in that order. www.adityaaserkar.in